What are the techniques for good dental videos for website

Dental videos promote your dental business. It is one of the most reliable and effective ways of marketing, that will boost it in no time. You can imagine it yourself, dental clinics are not usually the businesses that attract people on their own, because they are associated with fun or joy. Usually, the word itself makes people feel anxious and sometimes even unpleasant, because it is something that people don’t like. That’s why it is really important to make dental videos for website, so that your clients are not only visiting the clinic just when they have a problem and have no other choice, but on a regular basis. To make them want to do so, you need to be smart and creative while creating dental videos for your website. In this article we are going to offer you some ideas and tip on how to make your dental videos.

• Use your logo: we are sure you have a logo, because every business needs something that shows who they are. Logo is just like a face – without your face, it is almost impossible to recognize someone and so is any business. Creating a suitable logo is another topic, but for now, let’s consider that you have a logo. Use it many times in your videos, because people will unconsciously or consciously remember it and associate it with whatever you are showing in the video.

• Use the same music: can you think of how many times you have been stuck with a melody from the advertisement? Countless times. It might be annoying, but it means that you are already familiar with the brand and whenever you are going to see it in the street or on the TV, you are going to recall the melody and the video. That is why while making a dental video stick to one melody. The best way you can use these two components together is to always show the logo with the same melody on the background.

• Time lapse: now that we have already talked about some tips that you can use when making a dental video for your website, we can move on to some ideas. One great idea is to do a time lapse of the surgery or treatment. This gives your clients a precise idea of what the result is going to be and how the treatments are going to be done. Also, because it is time lapse, it will not last so long that your audience will get tired of it, which would happen if you just showed them the whole process in the real time speed.

• Show the before and after: clients are oriented on just one thing – they want to see the result. In your dental video, you can include some before and after pictures so that they know how effective the treatment is going to be. This way, they will get an objective feedback about your clinic without any doubt that it’s true.

How To Make Great Dental Videos For Websites?

Walking down the street or driving a car, you will easily notice many billboards shining and surrounding you. Advertisements on TV keep getting longer and longer. Not do they take more time, but also cost more and more. Now, everybody started advertising on social media and websites. It won’t be wrong if we say, we live in the era of marketing. Marketing can go viral all over the world and that is exactly what we need for our business. There are millions of different ways of marketing and video marketing is just one of them. If you have a dental clinic, video marketing is the best way to boost your business. This article will give you some ideas and tips on how to make a great dental videos for website. 

Marketing is not that easy, it is art in its own way. Chances are you are having trouble with coming up with something original and eye-catching. Let us give you some ideas for your dental videos:

· Tutorials: yes! Make tutorials, many of them. What can be more useful than a good, step by step tutorial when you are in an emergency. This one is particularly good for dental websites, because you have so much to explain and show. Remember that tutorials should be short and easy. Nobody is going to sit there, watching several hours of dental videos. That is why medical schools exist. Your aim is not to make them understand what you do, but make them do that, or make them want to visit your clinic. Try not to complicate it. Talk with simple terms, so that everyone can understand. 

· Comedy: dentists do not usually associate with happy memories for us. Change that! Make a humorous video starring a doctor, so that people see how much fun it can be to visit your clinic. Even if it’s not realistic, it might still be a good idea to film a comedy. People get tired of drama and bad news, give them something positive. If they don’t visit your clinic, it will, at least, make them feel better the next time the decide to visit a dentist. Overall, they will see, what they have never seen before, which is a good start for a successful video.

· Challenges: we all love challenges. Think about it yourself. How many challenges can you think of that went totally viral? A lot. Think of the challenges that will somehow include dentistry, just like a retractor bubble challenge and give it a go. You can include products that you sell in the challenge, which will make people want to buy it more.

· Share: this is the most important thing to make a good dental video for your website. Share. Share everything starting from the new practice, equipment finished with the new doctor that you have. Your videos should be engaging and you want to make people want to see more and more of them. Let them look into your authentic experience.

Get Best Tips For Dental Branding

We are not going to start talking about marketing generally and how important it is, because we all know this. Instead, we are going to talk about branding and more specifically, dental branding. This term is often used on a daily base, but usually it is something vague and broad. Let’s consider, that branding is creating a brand, a face of your business. When you do branding, you should imagine that your business is a person and has its traits, by which people will or will not remember it.

As we are talking about dental branding specifically, here are some tips you may find useful to follow.

1. Reason: you should, first of all, ask yourself a question – what should my brand achieve? Knowing your reasons is important. Always remember, that dental branding is like creating a personality. So, what should the personality of your brand be like?

2. Ways: now, let’s look at some ways you can achieve your goals and answer the questions we mentioned above? Remember, that logo is a face of your brand, literally and metaphorically. As you create the logo, think about what message you want to send to other brands and to the customers. Think about the color you want your dental business to be, should it be white – for bright smile or maybe pink for healthy gums and welcoming atmosphere.

3. Audience: as a brand, which has a personality, you will have to interact with people and make them remember you. In this situation, it is important to know who you are going to meet most of the time. Observe your customers, their age, sex, tastes and just after that, start interacting with them. If you want to get others to remember you, you should be likeable to them.

Why Dental Branding Is Impotant For Dentist?

How do we choose to buy one product or another? On the one hand, we try to choose budget-friendly versions that are at the same time healthy. We might even look at the consistency of it. But on the other hand, there are many products we really don’t know much about, so we tend to rely more on the information we get from the outside sources. Take dental products for example. We do not know what is good for us when it comes to toothpaste or orthodontic products and the only information we have about them is what our friends, people we know and sometimes our dentists tell us. Usually, we rely even more on our instincts and choose the considering brands and advertisements we saw. Now we see how important dental branding can be, especially for a business like dentistry.

What is branding at all? We all hear this term every day, in every situation and we all know that it is something connected to marketing, but what exactly is branding is often vague and unclear. Do not get confused. Branding is using your products to create a vivid image of your brand for costumers. The important thing here is that “vivid image.” Think about branding this way, costumers should think about what you want them to immediately as they see your logo. How to accomplish this goal in dental branding? Here are some tips:

• Plan: ask yourself some questions you would ask if you were a costumer. Why is this product better than others? How is it different? How do I feel when I look at it? Who are my opponents? How can I reach consumers’ hearts?

• Personality: after you have a plan in your head, it’s time to start the action. This is the key point for a successful dental branding. Create a personality! Thinking about most dental brands, they don’t have any personality, that is why people never remember them. We have already mentioned that you should reach their hearts and not minds, that is the way people will remember your brand more. So, what do you want people to feel when they look at your brand logo? What stories do you want them to remember? Think about your brand as a person with some qualities and stories to tell. Do you want it to be associated with laughter and smiles, or with joy, friends and family? Maybe you want it to be more sentimental and touching? It is entirely up to you!

• Logo: next step is to create a logo. It should show your brands specialty and also somehow be associated with the qualities you are going to show people. For creating an amazing logo, use appropriate colors and figures. Colorful things catch our eyes easier. Alongside with the logo, you might want to create a slogan that everyone will remember. Avoid changing your logo and slogan, because it will confuse people and they will find it harder to stick to the brand’s personality.  

Attractive Dental Business logos

Marketing place irreplaceable role in our world. Especially, for businesses that are less attractive to people. We all know how important it is to visit a dentist every once in a while, but it can terrify us. If you are in dental business, you have to try twice and three times harder than any other businesses to attract people. And just because you are a dentist, doesn’t mean that your logo should be a tooth.  Or it can, actually, but try to get creative with it, so that it’s eye-catching, memorable and interesting. This article will offer some suggestions for your dental logos.

1.Think about things that are connected to your business: what can be a pleasant thing about good teeth? Smile, of course. Maybe you should add more smile to your logo too. Think of something that looks like teeth, like fence, piano, zipper, pretty much anything you can come up with and make it smile!

2.Use your geographic location: maybe an island your dental business is located on, or a street and shape it right. You can take something as simple as flower and just make it have teeth shapes leaves.

3.Associate: teeth look the nicest when they are white. Come up with things that associate with whiteness and use it in your logo. Here are some ideas: snow, polar bear, maybe Antarctica?
 
4.Modernize: customers get tired of old-fashion just tooth logos. Every time they see them, they remember every single not-so-pleasant appointment they had with dentists and every single terrifying more they’ve seen about caries. so, make it something new and modern. For example, geometric logos. It’s getting popular every day. Try using geometric shapes to construct your logos.

5.Themes: adult usually realize that yes, logos are important, but quality of work is more important than that. The ones who can’t realize that, however, are often dentist’s clients are kids. Think of the theme that will make kids more relaxed and willing to cooperate. Make your logo a comics or something playful like that.

6.Use something else: yes, there are plenty of ideas how to make something creative out of teeth, but think further. Tooth brush is something that is strongly connected to good teeth, therefor – with good dentist. Apart from this, tooth brush and tooth paste are an iconic duo and can serve as an idea for an amazing dental logos.

No matter which strategy you choose, use your creativity. Think about who is going to see your logo? What age are you aiming at? What do you want to tell your clients with this logo? What do you want them to feel when they see it? Basically, there are two things you have to really think about: shape and colors. Try to make it easy to remember, or on the contrary, puzzling and memorable. Do not choose logos that say nothing and are just like any other dental logos.