Creating The Right Logo For A Dental Practice

In the world of million choices right marketing is a key to success. Dentistry is not an exception. The right branding is a first step to successful practice and more patients. And the right branding starts from the right logo. A logo is the first thing people see when they look at you website, advertisement or your clinic entrance, so it is a main visual element of you practice. It should attract people’s attention and tell something about your brand. Most people are visual learners, so they should like what they see. Here are some details you should consider about dentists logo.

Logo Is Important For A Dental Practice

Many dentists think that marketing has nothing to do with a dental practice. They are making a huge mistake. Rule number one for any modern business is: marketing is important for everyone. Recent researches have shown that well designed logo - with bright colors, interesting and eye catching look captures most people’s attention as soon as they see it. Once you create the right logo for you practice it should be used everywhere: on your brochures, on adds places in billboards, on your website and etc.

Logo Design

Dentists logo design should be connected to the industry you work in, in our case it should be related to dentistry. Idea is the most important part of creating the right logo, so you should come up with something attractive, clear and still simple. Many people think that placing teeth on dental logo is a great idea as dentistry is all about teeth. Well, this idea is not fully correct. You see, most people are afraid of dentists and when they see teeth on the logo they unconsciously relate them to pain, unpleasant feelings and maybe even tooth removal. So, we recommend you not to put image of teeth on you logo. Instead you can create the logo with image related to something healthy or symbol of harmony and happiness. Colors of the logo are not less important. Try to use calming colors like nature green or ocean blue palette. Avoid red or brown color, as they are mostly related to fear and maybe, sometimes even pain. Who needs that? Of course, nobody.

Appearance

You logo should be the essential part of your marketing strategy. It should be everywhere and look good both on brochures and newsletters and on the website. People should automatically connect the logo with your brand.

Logo Should Be Attractive

Finally your logo should attract as much people as possible. It should help you to convert people to patients. Remember all those famous brands who have logos recognized all over the world. That is what we need. Dental logo should tell its viewers that you are reliable, experienced and friendly professional who will take care about their oral health in the best way possible. You can add slogan to the logo to make expressing your values and attitudes easier. The slogan should be simple and eye catching too.

Tricks to create attractive dental website

If we look good online, our brand feels good. These words have become a major rule in the modern world of technologies. Dental websites are not an exception. This article will help you to find out what are the best practices to apply to your own dental website to attract more visitors and convert them to your patients.

Essential Contact Information

Imagine you need a dentist and you use google search to to find some dental websites. You click on the page and start searching for contact information. And you can't find it easily. That is a disaster for every dental website. Mostly, people don't have time to spend minutes searching for your phone number or exact location. If they don't see these details as soon as they open you page they will just leave. Put all essential information in your contact page, including exact location and directions, working hours and your phone number.

Know Who Are Your Audience

Dental web pages generally have only two type of visitors: people who are you patients and people who may become you patients. So, you web page should be built for them. Encourage you visitors to take actions. Allow them to make appointments via webpage using simple form.

Create A mobile Friendly Page

While several years ago nobody thought that they would need mobile friendly web pages, nowadays it is a must. Most people use their smartphones to search and visit webpages. What does it mean to have mobile friendly webpage?

●It should load fast - delays can cause you visitors to leave and continue their search
●It should be easy to navigate - nobody wants to get lost in a dental website.
●It should be designed/adapted for mobile screen size - use big texts, so people can easily read them from their smartphones. Put only necessary information on your homepage.

The "About" Page

If you website is easy enough to navigate and has all necessary information in it you are not guaranteed that the visitors will become you clients. That is a good start, but surely not enough. The "about" page plays the biggest role in the process of converting your visitors to customers.

You should write quality text showing your experience and education in dentistry. The text should not be too big but it must give your visitors a clue about who you are and why they should choose you. Put you picture in the "about" page too.

The "Review" Section

Let you visitor know what your patients think about you and your services. This section will help you to make your website more attractive and trustworthy for people. You can also post some video about happy patients and their before and after photos (of course if they agree) on this page.

Here are some tricks and tips about how to create attractive and beautiful Dental websites and help you practice grow. Oh, and one more and the most important detail: Be honest with you patients and never lie to them.

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