Branding and generally marketing is crucially important for any
business in the modern world. Same can be said about dental branding.
Your marketing strategy and look of you brand says a lot about your
business and its quality.
When a couple or a family moves to the town they start searching for doctors. Sometimes people do not pay enough attention to dentists, thinking that they are the same. You can change this common sense of "sameness" with right branding and good marketing approach.
Why Should You Care About Branding?
You may think that quality of your work and professionalism is all you need. We do not argue, this aspects are the most important. However, strong dental branding will definitely have positive effect on you business. Don't believe us? Look at shopping habits of your friends and family. People pay more for brand. We prefer products that are well established in society, popular among our friends and have something different from others.
People think that products and services with stand branding are less risky to buy or use. Everyone knows that you put big amount of money in advertising and risk to lose everything if you provide products with low quality. Few dentists manage to create a brand. But think of dentists who often appear in TV shows. Don't you think people, including celebrities will pay more for their services? Of course, yes!
How To Create a Brand?
Almost all dentists are skeptical about dental branding. Building a strong brand can take a long time, but it's worth waiting and working. So what you should do to create the brand? First you should come up with the main concept. The concept must show that you are different from other people working in that field. Try to show that you brand stands for something, that your business is built on values or unique attitudes. Logo or slogan of you company should be easily recognized and memorable.
The best brand should be:
Most of your colleagues does not take dental branding seriously. And that is one thing you should use! Most dentists don't even try to create a brand. Look around, how many dentists work in your town? Maybe dozens. And none of them is investing in marketing. Try to show your experience in your marketing strategy. The brand must express your relationships with your customers. Show people that you care about them.
Why You?
First question you should answer when creating the brand is Why You? Start thinking about the answer right now. You can focus on your experience, education of how affordable and caring you are. After you answer the question you should find you target group and build advertisement according to their need and preferences. For instance, if your target group are children make sure you show how caring and gentle you are.
When building your brand every little detail matter starting from how your reception phone is answered to how long your patients wait. Deliver your message carefully and you will find that branding is worth investing in.
Source: Click here
When a couple or a family moves to the town they start searching for doctors. Sometimes people do not pay enough attention to dentists, thinking that they are the same. You can change this common sense of "sameness" with right branding and good marketing approach.
Why Should You Care About Branding?
You may think that quality of your work and professionalism is all you need. We do not argue, this aspects are the most important. However, strong dental branding will definitely have positive effect on you business. Don't believe us? Look at shopping habits of your friends and family. People pay more for brand. We prefer products that are well established in society, popular among our friends and have something different from others.
People think that products and services with stand branding are less risky to buy or use. Everyone knows that you put big amount of money in advertising and risk to lose everything if you provide products with low quality. Few dentists manage to create a brand. But think of dentists who often appear in TV shows. Don't you think people, including celebrities will pay more for their services? Of course, yes!
How To Create a Brand?
Almost all dentists are skeptical about dental branding. Building a strong brand can take a long time, but it's worth waiting and working. So what you should do to create the brand? First you should come up with the main concept. The concept must show that you are different from other people working in that field. Try to show that you brand stands for something, that your business is built on values or unique attitudes. Logo or slogan of you company should be easily recognized and memorable.
The best brand should be:
- Memorable -with vast market your brand should attract customers;
- True - people should know they are getting what they are paying for. Always keep promises, one broken promise can cost really expensive;
- Different - choose your target audience and offer them something special.
Most of your colleagues does not take dental branding seriously. And that is one thing you should use! Most dentists don't even try to create a brand. Look around, how many dentists work in your town? Maybe dozens. And none of them is investing in marketing. Try to show your experience in your marketing strategy. The brand must express your relationships with your customers. Show people that you care about them.
Why You?
First question you should answer when creating the brand is Why You? Start thinking about the answer right now. You can focus on your experience, education of how affordable and caring you are. After you answer the question you should find you target group and build advertisement according to their need and preferences. For instance, if your target group are children make sure you show how caring and gentle you are.
When building your brand every little detail matter starting from how your reception phone is answered to how long your patients wait. Deliver your message carefully and you will find that branding is worth investing in.
Source: Click here
