How to create dental videos to draws peoples' attention

Video marketing is like a theatre. What we mean by saying that is the key thing to a successful dental video is knowing your audience and engaging it in your video. Nowadays, many companies are fully paying their attention to online, especially, video marketing in order to promote their business. That is not surprising, because we get most of the information via Internet. think about it yourself, how many times have you read a lengthy article on how to do something you needed to as quickly as possible, or about a business you were interested in and then think about time you’ve seen step by step or advertising videos. Let us guess, the difference is huge. This article will explain how to create dental videos which will draw peoples’ attention.

1) Observe - take a good look on your audience and potential patients. If you know them well, you have a good chance to make your video interesting for them. Observe not only who is going to see your video, but where they are going to see it. What social media to they use most often? Answer to this question will be where you are going to post your video. There’s no need to do a huge survey on this topic. You can simply ask your friends and people in your community, or you can use applications and websites that offer free surveys.

2) Staff - no doubt, your services and treatments matter, but what matters more than this is how your staff engages with each other. Most of your patients won’t understand fancy medical terms of procedures and equipment you are so proud of, but all of them are going to be attracted to the friendly atmosphere you offer. This point is especially important for dental videos, because, usually, people do not associate their visit to dentist with something pleasant.

3) Easy and clear - as we have already mentioned, you don’t want to confuse your audience with medical term and too much information in one video. Also, you don’t want your video to be too long, they will get tired. Do not show them how you are going to replace their teeth and make great implant. Instead, focus on something more positive and esthetic. Show them how satisfied your costumers are and how white and sparkling their smiles are. You can also show them before and after pictures, unless your clients are against it.

4) Technical information - do not forget about this less attractive, but useful information. Include the name, address and contacting information of your clinic. This way clients will easily find you and remember your location.

5) Design -  video should be eye-catching, that’s why it is a video and not an article. Make is colorful, happy and as positive as you can. Remember that mostly kids and women are going to visit you, so win their hearts with colors and smiles.

Techniques For Making A Good Dental Websites

The most effective and popular way to get information today is social media. Every day, we wake up, drink a cup of coffee and instead of reading a newspaper, we read news feed or check sites that proved news. Marketing also became almost fully internet based. Every business has to consider this and play with new rules. Dental business is not an exception. If you are running a dental clinic and you want to boost your business, the best way to accomplish this goal is dental websites.

We all understand why website is a great way to advertise your clinic and that it makes everyone available to see and review your dental clinic. More importantly, you really need to know how to design your website the way it attracts more people and make them willing to revisit it. 

· Suitable content – content is one of the key part in building your website the right way. People want to get information about you when they visit your dental website, so make sure to provide that information they are looking for. That information should, for sure, include address and contact information of your dental clinic, to help your potential clients find it. Fortunately, most of the websites provide this information, unlike information about services. Creating general services thread on the website with the list of what you provide is just not enough. There are two main reasons why. First of all, you are not giving people what they need. They might be looking for something specific, but the chance is they don’t know the medical term. Define every service you offer. Second reason is you make it harder for Google to find your website. Instead of creating general thread, create specific pages for each treatment, procedure and service. Give Google, or any other searching system, enough key words to find exactly what people are searching for. 

· What’s special about your dental clinic? – think about this question and write the answer on your website. Clients want to be impressed, they want to see something new. Do you offer cheaper cost than other clinics in the town? Write about it! Do you offer a guarantee, gift cards or discount? Emphasize that too! Maybe you are using special kind of treatments to ease clients’ pain or your equipment is super modern? Let everyone know what they should visit your dental clinic and not any other.

· Design – most people are more attracted to visuals than just texts. We don’t want to see black and white website with dull design. Make it colorful, eye-catching and memorable. Use as many pictures as you can. Uploading videos is also a good idea. One thing that will really help you with this point is your logo. Many potential users of your clinic will remember it by your logo. Place it on every page of your website, so that they remember it without trying to.