How to create dental videos to draws peoples' attention

Video marketing is like a theatre. What we mean by saying that is the key thing to a successful dental video is knowing your audience and engaging it in your video. Nowadays, many companies are fully paying their attention to online, especially, video marketing in order to promote their business. That is not surprising, because we get most of the information via Internet. think about it yourself, how many times have you read a lengthy article on how to do something you needed to as quickly as possible, or about a business you were interested in and then think about time you’ve seen step by step or advertising videos. Let us guess, the difference is huge. This article will explain how to create dental videos which will draw peoples’ attention.

1) Observe - take a good look on your audience and potential patients. If you know them well, you have a good chance to make your video interesting for them. Observe not only who is going to see your video, but where they are going to see it. What social media to they use most often? Answer to this question will be where you are going to post your video. There’s no need to do a huge survey on this topic. You can simply ask your friends and people in your community, or you can use applications and websites that offer free surveys.

2) Staff - no doubt, your services and treatments matter, but what matters more than this is how your staff engages with each other. Most of your patients won’t understand fancy medical terms of procedures and equipment you are so proud of, but all of them are going to be attracted to the friendly atmosphere you offer. This point is especially important for dental videos, because, usually, people do not associate their visit to dentist with something pleasant.

3) Easy and clear - as we have already mentioned, you don’t want to confuse your audience with medical term and too much information in one video. Also, you don’t want your video to be too long, they will get tired. Do not show them how you are going to replace their teeth and make great implant. Instead, focus on something more positive and esthetic. Show them how satisfied your costumers are and how white and sparkling their smiles are. You can also show them before and after pictures, unless your clients are against it.

4) Technical information - do not forget about this less attractive, but useful information. Include the name, address and contacting information of your clinic. This way clients will easily find you and remember your location.

5) Design -  video should be eye-catching, that’s why it is a video and not an article. Make is colorful, happy and as positive as you can. Remember that mostly kids and women are going to visit you, so win their hearts with colors and smiles.

Techniques For Making A Good Dental Websites

The most effective and popular way to get information today is social media. Every day, we wake up, drink a cup of coffee and instead of reading a newspaper, we read news feed or check sites that proved news. Marketing also became almost fully internet based. Every business has to consider this and play with new rules. Dental business is not an exception. If you are running a dental clinic and you want to boost your business, the best way to accomplish this goal is dental websites.

We all understand why website is a great way to advertise your clinic and that it makes everyone available to see and review your dental clinic. More importantly, you really need to know how to design your website the way it attracts more people and make them willing to revisit it. 

· Suitable content – content is one of the key part in building your website the right way. People want to get information about you when they visit your dental website, so make sure to provide that information they are looking for. That information should, for sure, include address and contact information of your dental clinic, to help your potential clients find it. Fortunately, most of the websites provide this information, unlike information about services. Creating general services thread on the website with the list of what you provide is just not enough. There are two main reasons why. First of all, you are not giving people what they need. They might be looking for something specific, but the chance is they don’t know the medical term. Define every service you offer. Second reason is you make it harder for Google to find your website. Instead of creating general thread, create specific pages for each treatment, procedure and service. Give Google, or any other searching system, enough key words to find exactly what people are searching for. 

· What’s special about your dental clinic? – think about this question and write the answer on your website. Clients want to be impressed, they want to see something new. Do you offer cheaper cost than other clinics in the town? Write about it! Do you offer a guarantee, gift cards or discount? Emphasize that too! Maybe you are using special kind of treatments to ease clients’ pain or your equipment is super modern? Let everyone know what they should visit your dental clinic and not any other.

· Design – most people are more attracted to visuals than just texts. We don’t want to see black and white website with dull design. Make it colorful, eye-catching and memorable. Use as many pictures as you can. Uploading videos is also a good idea. One thing that will really help you with this point is your logo. Many potential users of your clinic will remember it by your logo. Place it on every page of your website, so that they remember it without trying to.  

What are the techniques for good dental videos for website

Dental videos promote your dental business. It is one of the most reliable and effective ways of marketing, that will boost it in no time. You can imagine it yourself, dental clinics are not usually the businesses that attract people on their own, because they are associated with fun or joy. Usually, the word itself makes people feel anxious and sometimes even unpleasant, because it is something that people don’t like. That’s why it is really important to make dental videos for website, so that your clients are not only visiting the clinic just when they have a problem and have no other choice, but on a regular basis. To make them want to do so, you need to be smart and creative while creating dental videos for your website. In this article we are going to offer you some ideas and tip on how to make your dental videos.

• Use your logo: we are sure you have a logo, because every business needs something that shows who they are. Logo is just like a face – without your face, it is almost impossible to recognize someone and so is any business. Creating a suitable logo is another topic, but for now, let’s consider that you have a logo. Use it many times in your videos, because people will unconsciously or consciously remember it and associate it with whatever you are showing in the video.

• Use the same music: can you think of how many times you have been stuck with a melody from the advertisement? Countless times. It might be annoying, but it means that you are already familiar with the brand and whenever you are going to see it in the street or on the TV, you are going to recall the melody and the video. That is why while making a dental video stick to one melody. The best way you can use these two components together is to always show the logo with the same melody on the background.

• Time lapse: now that we have already talked about some tips that you can use when making a dental video for your website, we can move on to some ideas. One great idea is to do a time lapse of the surgery or treatment. This gives your clients a precise idea of what the result is going to be and how the treatments are going to be done. Also, because it is time lapse, it will not last so long that your audience will get tired of it, which would happen if you just showed them the whole process in the real time speed.

• Show the before and after: clients are oriented on just one thing – they want to see the result. In your dental video, you can include some before and after pictures so that they know how effective the treatment is going to be. This way, they will get an objective feedback about your clinic without any doubt that it’s true.

How To Make Great Dental Videos For Websites?

Walking down the street or driving a car, you will easily notice many billboards shining and surrounding you. Advertisements on TV keep getting longer and longer. Not do they take more time, but also cost more and more. Now, everybody started advertising on social media and websites. It won’t be wrong if we say, we live in the era of marketing. Marketing can go viral all over the world and that is exactly what we need for our business. There are millions of different ways of marketing and video marketing is just one of them. If you have a dental clinic, video marketing is the best way to boost your business. This article will give you some ideas and tips on how to make a great dental videos for website. 

Marketing is not that easy, it is art in its own way. Chances are you are having trouble with coming up with something original and eye-catching. Let us give you some ideas for your dental videos:

· Tutorials: yes! Make tutorials, many of them. What can be more useful than a good, step by step tutorial when you are in an emergency. This one is particularly good for dental websites, because you have so much to explain and show. Remember that tutorials should be short and easy. Nobody is going to sit there, watching several hours of dental videos. That is why medical schools exist. Your aim is not to make them understand what you do, but make them do that, or make them want to visit your clinic. Try not to complicate it. Talk with simple terms, so that everyone can understand. 

· Comedy: dentists do not usually associate with happy memories for us. Change that! Make a humorous video starring a doctor, so that people see how much fun it can be to visit your clinic. Even if it’s not realistic, it might still be a good idea to film a comedy. People get tired of drama and bad news, give them something positive. If they don’t visit your clinic, it will, at least, make them feel better the next time the decide to visit a dentist. Overall, they will see, what they have never seen before, which is a good start for a successful video.

· Challenges: we all love challenges. Think about it yourself. How many challenges can you think of that went totally viral? A lot. Think of the challenges that will somehow include dentistry, just like a retractor bubble challenge and give it a go. You can include products that you sell in the challenge, which will make people want to buy it more.

· Share: this is the most important thing to make a good dental video for your website. Share. Share everything starting from the new practice, equipment finished with the new doctor that you have. Your videos should be engaging and you want to make people want to see more and more of them. Let them look into your authentic experience.

Get Best Tips For Dental Branding

We are not going to start talking about marketing generally and how important it is, because we all know this. Instead, we are going to talk about branding and more specifically, dental branding. This term is often used on a daily base, but usually it is something vague and broad. Let’s consider, that branding is creating a brand, a face of your business. When you do branding, you should imagine that your business is a person and has its traits, by which people will or will not remember it.

As we are talking about dental branding specifically, here are some tips you may find useful to follow.

1. Reason: you should, first of all, ask yourself a question – what should my brand achieve? Knowing your reasons is important. Always remember, that dental branding is like creating a personality. So, what should the personality of your brand be like?

2. Ways: now, let’s look at some ways you can achieve your goals and answer the questions we mentioned above? Remember, that logo is a face of your brand, literally and metaphorically. As you create the logo, think about what message you want to send to other brands and to the customers. Think about the color you want your dental business to be, should it be white – for bright smile or maybe pink for healthy gums and welcoming atmosphere.

3. Audience: as a brand, which has a personality, you will have to interact with people and make them remember you. In this situation, it is important to know who you are going to meet most of the time. Observe your customers, their age, sex, tastes and just after that, start interacting with them. If you want to get others to remember you, you should be likeable to them.