Video marketing is like a theatre. What we mean by saying that is the
key thing to a successful dental video is knowing your audience and
engaging it in your video. Nowadays, many companies are fully paying
their attention to online, especially, video marketing in order to
promote their business. That is not surprising, because we get most of
the information via Internet. think about it yourself, how many times
have you read a lengthy article on how to do something you needed to as
quickly as possible, or about a business you were interested in and then
think about time you’ve seen step by step or advertising videos. Let us
guess, the difference is huge. This article will explain how to create dental videos which will draw peoples’ attention.
5) Design - video should be eye-catching, that’s
why it is a video and not an article. Make is colorful, happy and as
positive as you can. Remember that mostly kids and women are going to
visit you, so win their hearts with colors and smiles.
1) Observe - take a good look on your
audience and potential patients. If you know them well, you have a good
chance to make your video interesting for them. Observe not only who is
going to see your video, but where they are going to see it. What social
media to they use most often? Answer to this question will be where you
are going to post your video. There’s no need to do a huge survey on
this topic. You can simply ask your friends and people in your
community, or you can use applications and websites that offer free
surveys.
2) Staff - no doubt, your services and
treatments matter, but what matters more than this is how your staff
engages with each other. Most of your patients won’t understand fancy
medical terms of procedures and equipment you are so proud of, but all
of them are going to be attracted to the friendly atmosphere you offer.
This point is especially important for dental videos, because, usually,
people do not associate their visit to dentist with something pleasant.
3) Easy and clear - as we have already
mentioned, you don’t want to confuse your audience with medical term and
too much information in one video. Also, you don’t want your video to
be too long, they will get tired. Do not show them how you are going to
replace their teeth and make great implant. Instead, focus on something
more positive and esthetic. Show them how satisfied your costumers are
and how white and sparkling their smiles are. You can also show them
before and after pictures, unless your clients are against it.
4) Technical information - do not forget
about this less attractive, but useful information. Include the name,
address and contacting information of your clinic. This way clients will
easily find you and remember your location.
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