In the world of million choices right marketing is a key to success. Dentistry is not an exception. The right branding is a first step to successful practice and more patients. And the right branding starts from the right logo. A logo is the first thing people see when they look at you website, advertisement or your clinic entrance, so it is a main visual element of you practice. It should attract people’s attention and tell something about your brand. Most people are visual learners, so they should like what they see. Here are some details you should consider about dentists logo.
Logo Is Important For A Dental Practice
Many dentists think that marketing has nothing to do with a dental practice. They are making a huge mistake. Rule number one for any modern business is: marketing is important for everyone. Recent researches have shown that well designed logo - with bright colors, interesting and eye catching look captures most people’s attention as soon as they see it. Once you create the right logo for you practice it should be used everywhere: on your brochures, on adds places in billboards, on your website and etc.
Logo Design
Dentists logo design should be connected to the industry you work in, in our case it should be related to dentistry. Idea is the most important part of creating the right logo, so you should come up with something attractive, clear and still simple. Many people think that placing teeth on dental logo is a great idea as dentistry is all about teeth. Well, this idea is not fully correct. You see, most people are afraid of dentists and when they see teeth on the logo they unconsciously relate them to pain, unpleasant feelings and maybe even tooth removal. So, we recommend you not to put image of teeth on you logo. Instead you can create the logo with image related to something healthy or symbol of harmony and happiness. Colors of the logo are not less important. Try to use calming colors like nature green or ocean blue palette. Avoid red or brown color, as they are mostly related to fear and maybe, sometimes even pain. Who needs that? Of course, nobody.
Appearance
You logo should be the essential part of your marketing strategy. It should be everywhere and look good both on brochures and newsletters and on the website. People should automatically connect the logo with your brand.
Logo Should Be Attractive
Finally your logo should attract as much people as possible. It should help you to convert people to patients. Remember all those famous brands who have logos recognized all over the world. That is what we need. Dental logo should tell its viewers that you are reliable, experienced and friendly professional who will take care about their oral health in the best way possible. You can add slogan to the logo to make expressing your values and attitudes easier. The slogan should be simple and eye catching too.
Logo Is Important For A Dental Practice
Many dentists think that marketing has nothing to do with a dental practice. They are making a huge mistake. Rule number one for any modern business is: marketing is important for everyone. Recent researches have shown that well designed logo - with bright colors, interesting and eye catching look captures most people’s attention as soon as they see it. Once you create the right logo for you practice it should be used everywhere: on your brochures, on adds places in billboards, on your website and etc.
Logo Design
Dentists logo design should be connected to the industry you work in, in our case it should be related to dentistry. Idea is the most important part of creating the right logo, so you should come up with something attractive, clear and still simple. Many people think that placing teeth on dental logo is a great idea as dentistry is all about teeth. Well, this idea is not fully correct. You see, most people are afraid of dentists and when they see teeth on the logo they unconsciously relate them to pain, unpleasant feelings and maybe even tooth removal. So, we recommend you not to put image of teeth on you logo. Instead you can create the logo with image related to something healthy or symbol of harmony and happiness. Colors of the logo are not less important. Try to use calming colors like nature green or ocean blue palette. Avoid red or brown color, as they are mostly related to fear and maybe, sometimes even pain. Who needs that? Of course, nobody.
Appearance
You logo should be the essential part of your marketing strategy. It should be everywhere and look good both on brochures and newsletters and on the website. People should automatically connect the logo with your brand.
Logo Should Be Attractive
Finally your logo should attract as much people as possible. It should help you to convert people to patients. Remember all those famous brands who have logos recognized all over the world. That is what we need. Dental logo should tell its viewers that you are reliable, experienced and friendly professional who will take care about their oral health in the best way possible. You can add slogan to the logo to make expressing your values and attitudes easier. The slogan should be simple and eye catching too.
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